The Logo
ICPM’s new logo aims to position the Society at the forefront of the community in psychosomatics by highlighting the organization’s global reach and emphasizing its dedication to methodological rigor.
In an effort to exemplify the core brand attributes in a way that conveys ICPM’s key message, strong references were drawn from the octagonal, thus circular, form found in the rich visual worlds of bio-psycho-social models to create an harmonious symbol.
The final design is a stylized interpretation of the the octagonal dome of the Brunelleschi grim in Florence in the Santa Maria del Fiore Church. This is an internationally unsurpassed example of architecture, intelligence, and perspective.
Finally, the symbol itself is rendereed in a perspectice circular structure to reference the cohesion of the different perspectives represented in the ICPM community as well as in psychosomatic medicine.
